WORK / LIVE 干活 Bernard Controls China staff

Because of a production and design mistake, a series of plexiglass letters meant to spell the company’s name on the entrance wall was about to be sent back to the design studio. Members of the staff rescued them and proposed to use them creatively.

After trying out various possibilities and combinations together, we decided to arrange them into the name “SOUL BOAT” 靈魂之舟 along the edge of the large window of the conference room.

Gestures like this one, in which objects and leftovers are spontaneously appropriated and turned into creative interventions, have accompanied the life of our department since the very beginning.